Sell RUC at your counter
From 2027, drivers will buy road user charges at your counter. No new hardware, no extra workload, and commission on every sale.
The Market
Petrol tax is being phased out and every vehicle in New Zealand will buy RUC. From 2027 the system goes digital, and retailers can sell road user charges over the counter through RUC Pass, without standing up an operations or support team.
4M+
NZ light vehicles
15s
Per transaction
0
Setup cost
A transaction in 3 steps
Scan the pass
Barcode at the counter
Take payment
Cash, EFTPOS, contactless
Confirmed instantly
Real-time approval
Your staff already know how to do this.
In Store
No training required
If your staff can sell a gift card, they can sell RUC. It runs through your systems as a standard prepaid product.
Sold like any prepaid product at your till
Works just like gift cards and phone top-ups
Nothing to install, nothing to maintain
Daily reports for easy reconciliation
Retailers are not responsible for regulatory reporting.
The Business Model
You earn on every transaction
Every RUC Pass transaction at your counter pays you commission. No inventory risk, no minimum volumes. Drivers top up all year round, creating a recurring revenue stream.
Built for Retail
The first RUC product designed for your counter
The RUC industry has never given retailers an easy way to sell RUC in store.
RUC Pass is that product: ready-made, stocked like a gift card, sold over your counter. The licensing, compliance and customer support all sit with us.
Get Started
Partner with RUC Pass
If you operate any of these, you're well-positioned for the RUC transition.
Sell a ready-made RUC retail product, without the stress of becoming an eRUC provider.
Partner stores operate as agents of RUC on Rails, the eRUC provider, under the incoming provider framework. We've worked to ensure the framework supports retail from day one. Subject to regulatory approval.
Next step
Join 2,000+ counters across New Zealand
Stores nationwide are lining up for the RUC transition. Register your interest and our partnerships team will be in touch.